Mark Bailey
UX & IA Research and Design

Hello, I’m Mark Bailey, a user experience designer and researcher. I have experience with AI, Machine Learning, and Enterprise designs using a research process and a design process to find the wants and needs of the users. But, most importantly I have fun doing it. This website helps describe what I do. Enjoy your visit.

UX Design

UX Research

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Portfolio Case Studies

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Video CMS Portal

The company had created their CMS portal as a startup, with everything without design input. Now because of enough requests, there was a second version was designed before being built.

Advertising Scheduler

Radio advertising needs to be scheduled to go into the right slot without conflicts (eg.spoken vs recorded ads, time restricted ads, and spacing between ads).

Cloud on Mobile

When the navigation was updated for Cloud, the mobile app needed updating too.
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UX Research Case Studies

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How to Balance Security With Usability for Single Sign On

A custom application was created to centrally keep track of users and access rights for all web applications. I was brought on as the UX researcher to add single sign on and adapt all internal apps to the new sign on process.

Making "Out of the Box" Customized for the Users

The company’s corporate Intranet software platform was being updated for technical needs. To save money an “out of the box” solution was used, but the product sponsor thought it looked too generic. I was brought in to see where improvements were needed and what could be done for the highest ROI.

Information Architecture to the Rescue

The phone sales group sold space on many websites and needed to consolidate the information to allow for cross-selling opportunities. Because they are on the phone they need to info to be easily organized and quickly findable.
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Blog Highlights

UX Design for AI: AI specific issues while user testing

Even before doing user testing you want to make sure all of the algorithms are working. If you can hand off UX requirements to the QA testing group it’s helpful. But, I’ve found a lot of the time the QA group is also adjusting to the new reality of working with AI; and a lot of the time, as long as they can verify that the app gives a reasonable response, it passes. However, AI can give many responses that make sense but do not help the user to achieve their goals.

Design for AI — How algorithm choice affects UX

Machine learning is one of the strategies many companies are using as they try to improve their user’s experience. Building artificial intelligence into apps can improve what can be done for customers and users, but can also affect how customers and users interact with the machine. In this article I am covering how, as the designer, you can help improve the process; even when the engineers are deciding on which machine learning algorithm to use.

UX Tools for Testing Mobile

Mobile can create it’s own set of problems because from a design standpoint it is still considered a single app at a time device. This can present problems when trying to record the interface during user testing. First a few caveats…

How Making Your Site Accessible Will Make More Money

The obvious answer to making a site more accessible is attracting more customers through the simple act of widening the possible user base. It is estimated 10% of people using the web are navigating it with some kind of disability, but this answer is too simplified since most managers really have a problem with the extra cost of making a site accessible. But I want to show there doesn’t need to be an added expense and it is justified even if there are not any extra user base…

Managing Technical Writing for UX People

One of the ways that companies are cutting costs is cutting out the position of technical writer with the tasks being added onto the role of the UX person. Here is how I have managed the technical writing aspects of the projects I have been on. First and foremost, make sure all of the copy is in one place…
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UX testing is needed for all groups using the app when AI is involved. #AI #UI #ux #ML #MachineLearning #ArtificialIntelligence theguardian.com/inequality/20…

About a month ago from Mark Bailey's Twitter via Twitter for iPhone

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