by mark | Feb 22, 2018 | AI
Machine learning is one of the strategies many companies are using as they try to improve and differentiate their product by augmenting the user’s experience. Building artificial intelligence into apps can improve what can be done for customers and users, but can also...
by mark | Jan 15, 2018 | AI
Machine learning is one of the strategies many companies are using as they try to improve and differentiate their product by augmenting the user’s experience. Building artificial intelligence into apps can improve what can be done for customers and users, but can also...
by mark | Mar 22, 2017 | mobile, Research
Mobile can create it’s own set of problems because from a design standpoint it is still considered a single app at a time device. This can present problems when trying to record the interface during user testing. First a few caveats: If you have no budget for...
by mark | Mar 15, 2017 | Cost Cutting, Internal Corporate UX, Research, Uncategorized
The KPI (Key Performance Indicators) for customer driven software are pretty easy to come by, ranging anywhere from increased sales to better customer reviews. When designing the UX for internal employee tools, however, it seems to fall into one of two goals: reducing...
by mark | Mar 3, 2017 | Branding the UX, Skills, Uncategorized
I’ve developed a list of five questions to start with to get the right logo. This is just a start and based on their answers I can flesh out the areas they have not thought of with further discussion: What do you want to achieve for the branding? Physique...
by mark | Feb 24, 2017 | Skills, Uncategorized
There are many different disaplines for UX there is always a new skill to learn or improve on. At my current position I have created a new process to help all of the specialists on the team to learn more generalist skills. They won’t be experts but when the...
by mark | Jan 14, 2017 | Cost Cutting, Uncategorized
One of the ways that companies are cutting costs is cutting out the position of technical writer with the tasks being added onto the role of the UX person. Here is how I have managed the technical writing aspects of the projects I have been on. First and foremost,...
by mark | Dec 31, 2016 | Book Review, Uncategorized
A co-worker recommended a book to me to look over as something they found helpful at their last company where they where the only UX person. It’s a quick read so it does not take long to go over. It makes a quick review for all the areas that UX touches and I...
by mark | Dec 19, 2016 | Cost Cutting, Uncategorized
The obvious answer to making a site more accessible is attracting more customers through the simple act of widening the possible user base. It is estimated 10% of people using the web are navigating it with some kind of disability, but this answer is too simplified...
by mark | Nov 11, 2016 | Internal Corporate UX, Uncategorized
There is a norm in the computer industry that building external software is seen as much more interesting, fulfilling, and “sexy” than being involved with internal software. Building internal tools is seen as something that has to be done as opposed to...
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