by mark | Feb 22, 2018 | AI
Machine learning is one of the strategies many companies are using as they try to improve and differentiate their product by augmenting the user’s experience. Building artificial intelligence into apps can improve what can be done for customers and users, but can also...
by mark | Jan 15, 2018 | AI
Machine learning is one of the strategies many companies are using as they try to improve and differentiate their product by augmenting the user’s experience. Building artificial intelligence into apps can improve what can be done for customers and users, but can also...
by mark | Mar 22, 2017 | mobile, Research
Mobile can create it’s own set of problems because from a design standpoint it is still considered a single app at a time device. This can present problems when trying to record the interface during user testing. First a few caveats: If you have no budget for...
by mark | Mar 15, 2017 | Cost Cutting, Internal Corporate UX, Research, Uncategorized
The KPI (Key Performance Indicators) for customer driven software are pretty easy to come by, ranging anywhere from increased sales to better customer reviews. When designing the UX for internal employee tools, however, it seems to fall into one of two goals: reducing...
by mark | Mar 3, 2017 | Branding the UX, Skills, Uncategorized
I’ve developed a list of five questions to start with to get the right logo. This is just a start and based on their answers I can flesh out the areas they have not thought of with further discussion: What do you want to achieve for the branding? Physique...
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